EXTENDED REALITY

development / content / consultancy / research

Our mission

XTEND is a factory of ideas, a creative studio in Oslo (Norway) that produces and distributes state of the art Extended Reality (XR).

It is our mission to create unique interactive experiences and groundbreaking XR applications that will offer endless possibilities to both consumers and businesses.

We work with incredible new immersive technologies that will create a whole new industry and a new way of relating to information.

XR technology helps hotels stand out.

XR technology, and especially Augmented Reality (AR) is a great fit for hotels and their guests because it addresses two primary traveler needs: information and entertainment. Hotels are also leveraging AR behind the scenes to lend those same benefits to internal decision-making.

Brochures, websites and other marketing materials are all about bringing a property to life for a potential guest, but AR technology takes that concept up several notches.

Click here if you want to know more about the possibilities of XR for hotels.

What is the difference between AR / MR / VR / XR ?

Since past few years, we have been talking regarding AR, VR, and MR, and in coming years, we will be speaking about XR (Extended Reality) and this refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. XR is an umbrella, which brings all three Reality (AR, VR, MR) together under one term.

VR

Virtual Reality

Virtual Reality (VR) refers to technologies using reality headsets to generate the realistic sounds, images and other sensations that replicate a real environment or create an imaginary world. VR is a way to immerse users in an entirely virtual world.

AR

Augmented Reality

Augmented Reality (AR) is a live view of a physical, real-world environment whose elements are augmented by input such as sound, video, graphics or GPS data. As AR exists on top of our own world it provides as much freedom as you are given within your normal life.

MR

Mixed Reality

Mixed Reality (MR), sometimes referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

AR in museums

Revolutionizing the interaction between the visitor and the artefacts.

ARIM (Augmented Reality In Museums) is one of the main activities of XTEND. The first three ARIM projects are in close cooperation with the Museum of Cultural History in Oslo to use AR to fill the gap between the visitors and the artefacts with interactive stories and visualisations.

ARIM allows the museum to test and evaluate the use of new interactive ways for the visitors to experience artefacts in the new Viking Age Museum (2024).

XR is the next logical step in healthcare

When we are designing children’s hospitals, we tend to focus on how to make the medical environment seem more like home for young patients and their families. What has been less well considered, until now, is how we can use smart technology and design to help children engage in their own treatments in subtle yet empowering ways.
Clinicians tell us it can be difficult to prepare children for surgery and other medical procedures. They tend to rely largely on bedside conversations in the run up to treatment to gauge their young patients’ wellbeing and state of mind. Yet children often find it hard to express how they are feeling, particularly to adults they are unfamiliar with.
That’s set to change, thanks to the increasing popularity of wearable technology and handheld devices. Children use this type of technology for play, and learning at school, so inviting them to use it to become involved in their treatments is a logical step. _(source)

Our XR portal makes the hospital experience less scary for children

Staying in a hospital can be a scary experience for kids, but a little distraction can make it less stressful. According to studies conducted by Alder Hey Children’s Hospital in Liverpool, UK, distracted patients have an easier time with their appointments and require less pain medication. (source: https://alderhey.nhs.uk/research/childrens-nursing).

XTEND will develop a portal (work title: XRH01) designed to keep children entertained—and calm—from the moment they check in.

The portal features several applications, like games for kids to play during their downtime, but its most important features are designed to coach young patients through treatments. Short animations walk them through procedures like blood tests so that when the time comes, the situation will feel less intimidating.

In 2018 197.146 children between 0 and 9 years (incl healthy new-borns) and 158.713 between 10 and 19 years have been patient in a hospital in Norway (source: statistisksentralbyrå).

XR will impact virtually every industry

XR is pushing industry leaders to not only think differently about what is possible, but also to create new solutions that bypass the distance-based challenges they face today—a clear advantage for those that embrace it. Many (79 percent) health executives believe it’s important for their organization to be a pioneer in extended reality solutions.

83%

of health executives agree that extended reality will create a new foundation for interaction, communication and information.

84%

of health executives believe it’s important to leverage XR to close the gap of physical distance when engaging with employees or customers.

72%

of health executives agree that extended reality will be widespread and impact virtually every industry over the next five years.

Oslo House Of Innovation

Christian Kroghs Gate 1

0186 Oslo

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