Our mission

XTEND produces and distributes state of the art XR (Extended Reality). We focus on designing, implementing, and maintaining next generation location-based gamification and information systems.

XR unlocks new business value through an improved customer experience, optimized employee performance, and creating new content and services. The traditional relationship between businesses and people is changing. Successful companies are bringing a human focus to their digital interactions, designing a truly collaborative digital experience.

Huibert de Jong
XTEND CTO/projectleader
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97% of children are very positive about our work

The University of Oslo did an usertest with children and it turns out that 97% of the interviewed children are very positive about our AR applications for the Viking Ship Museum and no less than 89% thinks that augmented reality is fun (gøy) and 80% thinks that they learned much because of AR.

This is great news and it is clear that children accept Augmented Reality quickly and without any problem. This is very good for us because those who have the youth on their side, owns the future!


What is the difference between AR / MR / VR / XR ?

Since past few years, we have been talking regarding AR, VR, and MR, and in coming years, we will be speaking about XR (Extended Reality) and this refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. XR is an umbrella, which brings all three Reality (AR, VR, MR) together under one term.

Virtual Reality (VR)

Virtual Reality (VR) refers to technologies using reality headsets to generate the realistic sounds, images and other sensations that replicate a real environment or create an imaginary world. VR is a way to immerse users in an entirely virtual world.

Augmented Reality (AR)

Augmented Reality (AR) is a live view of a physical, real-world environment whose elements are augmented by input such as sound, video, graphics or GPS data. As AR exists on top of our own world it provides as much freedom as you are given within your normal life.

Mixed Reality (MR)

Mixed Reality (MR), sometimes referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

XR will impact virtually every industry

XR is pushing industry leaders to not only think differently about what is possible, but also to create new solutions that bypass the distance-based challenges they face today—a clear advantage for those that embrace it. Many (79 percent) executives believe it’s important for their organization to be a pioneer in extended reality solutions.

83%

agree that extended reality will create a new foundation for interaction, communication and information.

84%

believe it’s important to leverage XR to close the gap of physical distance when engaging with employees or customers.

72%

agree that extended reality will be widespread and impact virtually every industry over the next five years.

AR will be an integral part of our daily lives

"I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.
AR is going to take a while, because there are some really hard technology challenges there. But it will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we lived without our phone today."

Tim Cook
Apple CEO
XTEND AS. Oslo Science Park, Gaustadalleen 21, 0349 Oslo
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